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Intercultural Business Communication, 6th Pearson New International Edition, e-book

product title: Intercultural Business Communication, 6th Pearson New International Edition, e-book

ISBN: 9781292052311

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€ 51,99
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This title:

Lillian H. Chaney The University of Memphis
Jeanette Martin

 

For courses in Intercultural Business Communication.

With the globalisation of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general “dos” and “don’ts” in international business..

 

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