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International Business, 8th edition e-book

product title: International Business, 8th edition e-book

ISBN: 9781292274171

Regular price
€ 43,99
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* You will receive the access code for digital products between 24 to 48 hours.

Simon Collinson University of Birmingham

Rajneesh Narula Henley Business School, University of Reading

Alan M. Rugman Henley Business School, University of Reading


For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice.

Explore and understand international business through practical, theory and analytical frameworks

International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in.


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Full instructions on how to redeem your code will be sent to you upon purchase.