product title: Principles of Marketing, 19th Global Edition, e-book

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This title:

Philip Kotler Northwestern University

Gary Armstrong University of North Carolina

Sridhar Balasubramanian University of North Carolina Chapel Hill

Master key marketing challenges and learn how you can develop meaningful connections with your customers.
Principles of Marketing, 19th edition shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Ideal for marketing students, this text presents the fundamentals of marketing within an innovative customer-value framework. This latest edition has been extensively revised to reflect the major trends impacting contemporary marketing.

With a wealth of company stories and features, this text will show you how companies use new digital technologies to maximise customer engagement and shape brand experiences.

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