product title: Global Marketing, 8th edition, E-Learning Revel™

Revel is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience – for less than the cost of a traditional textbook.

This title:

Svend Hollensen University of South Denmark

Teach your students the core principles of global marketing with this comprehensive guide to the discipline.
Global Marketing, 8th Edition by Svend Hollensen has been a definitive guide to international marketing for nearly twenty years and continues to be the most up-to-date text in the field.

An ideal teaching resource, this edition retains its clear structure and numerous pedagogical features that further reinforce your students' learning and covers the latest technologies, trends and practices in Global Marketing.

With cutting-edge case studies and extensively updated content, this book will support your teaching as you guide your students through fundamental international marketing strategies.

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