product title: E-Commerce 2021-2022: Business, Technology and Society, 17th Global Edition e-book
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- € 45,99
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Kenneth C. Laudon
Carol Guercio Traver
The most up-to-date, comprehensive overview of e-commerce today.
Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.
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