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Marketing Management: A relationship approach, 4th Edition

product title: Marketing Management: A relationship approach, 4th Edition

ISBN: 9781800061880

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€ 44,99
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Svend Hollensen, University of South Denmark

Pearson Horizon e-Learning + e-book

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment.

 

Pearson Horizon is a user-friendly digital learning platform combining interactive digital content, online homework and assessments to improve your results. You can work independently in a classroom or remote setting,