product title: Principles of Marketing, 18th Global Edition, e-book

Philip Kotler  Northwestern University

Gary Armstrong  University of North Carolina

For principles of marketing courses that require a comprehensive text.
Learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

This product will be supplied on the Vital Source Bookshelf platform which  gives you access to your ebook and a full suite of study tools on any device—both online and offline. Click the link below for more details.

https://support.vitalsource.com/hc/en-us/articles/4403853719191-Bookshelf-eTextBook-Features

Full instructions on how to redeem your code will be sent to you upon purchase.