product title: Principles of Marketing, 18th Global Edition, E-learning with e-book, MyLabMarketing

Philip Kotler Northwestern University
Gary Armstrong University of North Carolina

 

In a fast-changing, increasingly digital and social marketplace, it’s more vitaltha n ever for marketers to develop meaningful connections with their customers .Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovativec ustomer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

 

Pearson MyLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Please note - After purchasing, you will receive an e-mail with an access code and details on how to log in. You will need a Course ID to access the E-learning content.

There are two ways you can access your product:

• Your instructor or lecturer has provided you with a Course ID for your course or you access the Self-study course by entering this Course ID: nordic41610