product title: Consumer Behaviour: A European Perspective, 7th edition e-book

Michael R. Solomon Saint Joseph's University

Margaret K. Hogg Lancaster University Management School (LUMS)

Soren Askegaard University of Southern Denmark

Gary Bamossy McDonough School of Business, Georgetown University

Get into the contemporary European Consumer mindset with this industry-leading text.
Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading text, providing the most comprehensive introduction to the field, in Europe and around the world.

Well known for its reader-friendly style and contemporary approach, this edition includes an array of new features, offering a broader understanding of the subject.

From theory to practice, this ultimate guide on Consumer Behaviour will equip you with the tools necessary to adopt the contemporary European consumer mindset and excel in the field.

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