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Consumer Behaviour: A European Perspective, 7th edition E-Learning  Revel™

product title: Consumer Behaviour: A European Perspective, 7th edition E-Learning Revel™

ISBN: 9781292257969

Regular price
€ 51,00
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* You will receive the access code for digital products between 24 to 48 hours.

Michael R. Solomon Saint Joseph's University

Gary Bamossy McDonough School of Business, Georgetown University


Get into the contemporary European Consumer mindset with this industry-leading text.

Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading text, providing the most comprehensive introduction to the field, in Europe and around the world.

Well known for its reader-friendly style and contemporary approach, this edition includes an array of new features, offering a broader understanding of the subject.

From theory to practice, this ultimate guide on Consumer Behaviour will equip you with the tools necessary to adopt the contemporary European consumer mindset and excel in the field.

Revel is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience – for less than the cost of a traditional textbook.

Please note - After purchasing, you will receive an e-mail with an access code and details on how to log in.