product title: Digital Business and E-Commerce Management, 7th edition e-book

Dave Chaffey

Tanya Hemphill

David Edmundson-Bird Manchester Metropolitan University

Learn everything there is to know about the latest strategies and tactics for a successful digital business. Digital Business and E-Commerce Management, 7th edition is guaranteed to offer you the knowledge and skills to handle the speed of change faced by organisations in the digital world. Engaging and informative, this edition will help you get a better understanding of the most effective strategies and tactics an organisation needs to implement to make a Digital Business successful. With an array of features and examples, this must-have textbook will provide the tools you need to understand and apply the most up-to-date digital concepts in the e-Commerce landscape.

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