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Marketing for Hospitality and Tourism, 8th Global Edition, e-book

product title: Marketing for Hospitality and Tourism, 8th Global Edition, e-book

ISBN: 9781292363523

Regular price
€ 42,99
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* You will receive the access code for digital products between 24 to 48 hours.

Philip Kotler Northwestern University

John T. Bowen University of Houston

James Makens Wake Forest University

Seyhmus Baloglu University of Nevada Las Vegas

 

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

 

This product will be supplied on the Vital Source Bookshelf platform which  gives you access to your ebook and a full suite of study tools on any device—both online and offline. Click the link below for more details.

https://support.vitalsource.com/hc/en-us/articles/4403853719191-Bookshelf-eTextBook-Features

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