product title: Marketing Management: A Relationship Approach, 4th edition e-book

Pearson eBook - Your all-in-one digital textbook and self-study tool, with integrated resources and adaptable study experience to help you learn on your own terms.

Features include but may vary between titles:

Embedded media, quizzes, audio & flashcards
First you watch and listen, then practice and learn.

Read offline or online
Download the mobile app to study anytime and anywhere.

Add notes and highlights
Customise your Pearson eBook and study how you want to.

Enhanced search
Find media, images and key terms sorted by chapter and section.

Text to Speak Feature                                                                                                                 Read aloud audio allows you to listen and learn on the move.

Customisable display experience
Get the most out of your fully digital reading experience.

This title:

Svend Hollensen University of South Denmark

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment.

Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans by the use of the newest technology. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Electrolux, Tinder (Match.com), DJI Technology, Huawei and Spotify make use of relationship marketing theory in order to gain competitive advantage.

Full instructions on how to redeem your code will be sent to you upon purchase.