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product title: Marknadsföring: Teori och tillämpningar 3rd Scandinavian Edition. E-Learning with e-book, Pearson Horizon
ISBN: 9781292404523
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Dr Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing vid Kellogg School of Management vid Northwestern University.
Gary Armstrong Blackwell Distinguished Professor Emeritus of Marketing vid Kenan-Flagler Business School, University of North Carolina at Chapel Hill.
Anders Parment Stockholm Business School, Stockholms universitet.
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