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Advertising & IMC: Principles and Practice, 11th Global Edition, e-book

product title: Advertising & IMC: Principles and Practice, 11th Global Edition, e-book

ISBN: 9781292262147

Regular price
€ 49,99
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* You will receive the access code for digital products between 24 to 48 hours.

Sandra Moriarty University of Colorado - Boulder

Nancy Mitchell University of Nebraska - Lincoln

Charles Wood University of Tulsa

William D. Wells University of Minnesota


Increase the relevancy and effectiveness of marketing communications

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.

And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.

 

This product will be supplied on the Vital Source Bookshelf platform which  gives you access to your ebook and a full suite of study tools on any device—both online and offline.

Full instructions on how to redeem your code will be sent to you upon purchase.