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Consumer Behaviour: A European Perspective, 7th edition e-book

product title: Consumer Behaviour: A European Perspective, 7th edition e-book

ISBN: 9781292245430

Regular price
€ 43,99
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Michael R. Solomon Saint Joseph's University

Margaret K. Hogg Lancaster University Management School (LUMS)

Soren Askegaard University of Southern Denmark

Gary Bamossy McDonough School of Business, Georgetown University


Get into the contemporary European Consumer mindset with this industry-leading text.
Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading text, providing the most comprehensive introduction to the field, in Europe and around the world.

Well known for its reader-friendly style and contemporary approach, this edition includes an array of new features, offering a broader understanding of the subject.

From theory to practice, this ultimate guide on Consumer Behaviour will equip you with the tools necessary to adopt the contemporary European consumer mindset and excel in the field.


This product will be supplied on the Vital Source Bookshelf platform which  gives you access to your ebook and a full suite of study tools on any device—both online and offline. Click the link below for more details.


Full instructions on how to redeem your code will be sent to you upon purchase.