product title: E-commerce 2023–2024: business. technology. society., 18th Global Edition, e-book

Pearson eBook - Your all-in-one digital textbook and self-study tool, with integrated resources and adaptable study experience to help you learn on your own terms.

Features include but may vary between titles:

Embedded media, quizzes, audio & flashcards
First you watch and listen, then practice and learn.

Read offline or online
Download the mobile app to study anytime and anywhere.

Add notes and highlights
Customise your Pearson eBook and study how you want to.

Enhanced search
Find media, images and key terms sorted by chapter and section.

Text to Speak Feature                                                                                                                 Read aloud audio allows you to listen and learn on the move.

Customisable display experience
Get the most out of your fully digital reading experience.

This title:

Kenneth C. Laudon New York University

Carol Guercio Traver Azimuth Interactive , New York University

E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.

Full instructions on how to redeem your code will be sent to you upon purchase.