product title: Exploring Strategy (Text Only), 12th edition e-book
- Regular price
- € 43,99
Richard Whittington Said Business School, University of Oxford
Patrick Regnér Stockholm School of Economics
Duncan Angwin Oxford Brookes University
Gerry Johnson Lancaster University School of Management
Kevan Scholes Sheffield Hallam University
Understand basics and develop expertise to think and behave like a manager
Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change.
This is the Text Only edition, and the Text and Cases edition also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.
New to this edition:
The 12th Edition of Exploring Strategy has been comprehensively updated to help you:
· Understand clearly the key concepts and tools of strategic management
· Explore hot topics, including business models, corporate governance, innovation and entrepreneurship
· Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.
This product will be supplied on the Vital Source Bookshelf platform which gives you access to your ebook and a full suite of study tools on any device—both online and offline. Click the link below for more details.
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