product title: Fundamentals of Strategy, 5th edition e-book
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Richard Whittington Said Business School, University of Oxford
Patrick Regnér Stockholm School of Economics
Duncan Angwin Oxford Brookes University
Gerry Johnson Lancaster University School of Management
Kevan Scholes Sheffield Hallam University
Understand and apply essential concepts and techniques of strategy with a text coming from the leading team in the field.
Fundamentals of Strategy, 5th edition, is an easy-to-follow guide surrounding the foundational issues of strategy, ideal for students who study relevant courses.
The latest edition is updated to reflect the impact of the Covid-19 crisis and provides insights and examples from a range of international organisations.
With a variety of illustrations, reader-friendly content, and end-of-chapter case studies to consolidate your understanding, this must-have textbook demonstrates how the strategic theories apply in real-life scenarios.
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