product title: Fundamentals of Strategy, 6th edition e-book
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- € 51,99
Richard Whittington Said Business School, University of Oxford
Duncan Angwin University College London & University of Nottingham
Patrick Regnér Stockholm School of Economics
Gerry Johnson Lancaster University School of Management
Kevan Scholes Sheffield Hallam University
Understand and apply the essential concepts and techniques of strategy.
Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy.
The sixth edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Offering new case studies, illustrations and approaches, this book will help you develop your understanding of how theories apply to real-world scenarios and the strategic choices facing today's organisations.
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