product title: Fundamentals of Strategy, 6th edition e-book

Richard Whittington Said Business School, University of Oxford

Duncan Angwin University College London & University of Nottingham

Patrick Regnér Stockholm School of Economics

Gerry Johnson Lancaster University School of Management

Kevan Scholes Sheffield Hallam University

Understand and apply the essential concepts and techniques of strategy.
Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy.

The sixth edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Offering new case studies, illustrations and approaches, this book will help you develop your understanding of how theories apply to real-world scenarios and the strategic choices facing today's organisations.

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