< Back
Global Marketing, 10th Global Edition, e-book

product title: Global Marketing, 10th Global Edition, e-book

ISBN: 9781292304083

Regular price
€ 47,99
Tax included
* You will receive the access code for digital products between 24 to 48 hours.

Warren J. Keegan Pace University

Mark C. Green Simpson College

 

Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

  

This product will be supplied on the Vital Source Bookshelf platform which  gives you access to your ebook and a full suite of study tools on any device—both online and offline.

Full instructions on how to redeem your code will be sent to you upon purchase.