product title: Marketing Management, 4th European Edition, e-book
- Regular price
- € 43,99
Philip Kotler Northwestern University
Kevin Lane Keller Dartmouth College
Mairead Brady Trinity College, Dublin
Malcolm Goodman Durham University Business school
Torben Hansen Copenhagen Business School
Strengthen your understanding of the principles of marketing management with this bestselling text.
Marketing Management, 4th edition, European Edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. Combining traditional marketing with new concepts, the text maintains accessibility, theoretical rigour, and managerial relevance. This edition will teach you how to capture market insights, manage marketing implementation, shape and Price the market offering, and more.
A key text for both undergraduate and postgraduate programmes, this edition will provide you with all the tools you need to be successful in your course.
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