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Research Methods for Business Students, 9th edition, E-Learning  Revel™

product title: Research Methods for Business Students, 9th edition, E-Learning Revel™

ISBN: 9781292403816

Regular price
€ 51,00
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Revel is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience – for less than the cost of a traditional textbook.


This title:
Mark N. K. Saunders Professor of Business Research Methods, University of Birmingham
Philip Lewis Formerly of University of Gloucestershire
Adrian Thornhill Formerly of University of Gloucestershire


Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as: How do I generate a research idea and design my research? How do I review the literature critically? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write? How can I do research virtually? This comprehensive guide to conducting research will support you step-by-step at every stage of the process, offering a wealth of thought-provoking features and activities, such as tips and tricks from other students’ experiences on their research projects and a complete glossary of terms. It provides case studies, news, and articles based on the latest virtual and face-to-face methods, discussing how research is used in practice within organisations worldwide. Self-study prompts will further encourage you to apply what you have learned to your own research project.

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