product title: Selling and Sales Management, 11th edition e-book
- Regular price
- € 49,99
David Jobber University of Bradford
Geoffrey Lancaster University of North London and Durham Associated Ltd
Kenneth Le Meunier-Fitzhugh University of East Anglia
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
New to this edition
New case studies and practical exercises.
Fully updated coverage of strategic selling and partnering.
Expanded coverage of ethical issues.
Enhanced discussion of the role of social media in selling.
Expanded coverage of the management of sales.
This product will be supplied on the Vital Source Bookshelf platform which gives you access to your ebook and a full suite of study tools on any device—both online and offline.
Full instructions on how to redeem your code will be sent to you upon purchase.
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