product title: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th Global Edition e-book
- Regular price
- € 45,99
Kevin Lane Keller Dartmouth College
Vanitha Swaminathan University of Pittsburgh
For courses in brand management.
Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.
This product will be supplied on the Vital Source Bookshelf platform which gives you access to your ebook and a full suite of study tools on any device—both online and offline. Click the link below for more details.
Full instructions on how to redeem your code will be sent to you upon purchase.
Adding product to your cart